Richard MooreManaging Creative Director
Richard Moore is a creative director with over 40 years of experience in helping companies market their products and services in all forms of communication media. Co-founder and formerly Chief Creative Officer of NY advertising agency Muir Cornelius Moore, where he was responsible for hundreds of marketing communication programs for clients such as IBM, AT&T and Citibank. His work has received numerous creative awards and has been featured in the US and international press. Author of frequent articles about branding and three books published in Vietnam: Marketing & Design, 1995; Branding for Leaders, 2003 and Investing in a Strategic Brand Image, 2009.
Do Son DuongBusiness Director
Mr. Duong majored in International Marketing Management at Fontys University in the Netherlands. While there he was Founding President of the first International students association at the school. He also worked with the Energy Research company of Amsterdam in developing a strategic marketing plan for a new product based on the use of Vietnamese production facilities for the European market. Mr. Duong holds two master degrees, one a Master of Management from HELP University, Malaysia and the other a Master of International Business Management from Edith Cowan University, Australia.
After returning to Vietnam early 2007, Mr. Duong became the Marketing Manager of Galaxy Studio JSC, where he was responsible for the development of marketing and promotion plans for many of the foreign films shown in local theaters. He joined Richard Moore Associates in January of 2010.
Nguyen Duc SonBrand Strategy Director
Mr. Son has over 18 years of experience in marketing and senior business management. He studied in The University of Sydney (Australia) for the degree of Master of Commerce with a major in Marketing, including the subject Strategic Brand Management. Mr. Son began his career at APLACO JSD, a plastics company for B2B and B2C markets, advancing to be company’s Vice Managing Director in charge of business and marketing. He has also served as Sales and Marketing Director for SPECTOS, a German-based marketing & communication consultant; and the Senior Brand Manager for the Heineken and Tiger beer brands of Asia Pacific Brewery company. Before joining Richard Moore Associates, Mr. Son was the Client Services Director of Indochina Research agency, responsible for conducting market research projects and marketing activities.
Doan Quoc KhanhCreative Director
Mr. Khanh has almost 14 years of experience working in various advertising and design firms. After graduating from Hanoi Open University with a B.A Degree in Graphic Design, he worked as Graphic Designer and Lead Designer who was responsible for design and creative project management and execution for clients including Colgate Palmolive, Fujifilm, Techcombank, TMS-Ariston, and Goethe Institute Hanoi… Mr. Khanh has joined the core staff of Richard Moore Associates since 2006, Mr. Khanh has proved his talents and has been involved in the development of our brand identity and marketing communication projects, including such as VinaSoy, VietinBank, Laska, VTV6, DongA Bank and many others.
Nguyen Huong LyDesign Director
Graduating with distinction in 2007 from Hanoi University of Industrial Fine Art with a major in Graphic Design, Ms. Ly soon started her career at Richard Moore Associates. During her tenure thereafter, she has gained extensive experience and abilities while bringing into play her talent in building brand images, brand identity systems and a broad range of marketing communication materials.